Fearless Wines
I was the brand manager of Fearless Wines, a boutique label in Napa Valley showcasing unique varietals crafted by a young, female winemaker. I planned, created, and ensured all touchpoints—from social media posts to photo and video shoots to physical collateral—were within the brand guidelines I defined.
Brand Refinement
I reviewed and rebranded the entire Fearless Wines website copy and imagery to reflect the brand guidelines I defined.
Brand Strategy
I planned, coordinated, and helped execute a video shoot to tell the winemaker’s story and the inspiration behind Fearless Wines.
Video Production
I planned, coordinated, and helped execute a video shoot to showcase the Fearless Wines tasting experience.
Social Media Management
I managed all social media platforms and created engaging content to promote and increase brand awareness.