Farrynheight
As Copy Manager of Social at Farrynheight, I oversee copy across the agency’s social portfolio, leading brand voice, social strategy, and creative execution for clients across industries. I partner with strategists, creatives, and clients to develop ideas and copy that are culturally relevant, platform-native, and true to each brand. Beyond social, I contribute copywriting and creative direction across campaigns, digital, packaging, and experiential work.
goop kitchen
When goop kitchen launched in New York, Farrynheight created the campaign and brought it to life across the city. As the copywriter, I developed copy across a range of touchpoints, from community management on Instagram to wild postings and billboards throughout New York.
Harry’s Famous Sauce
Harry Hamlin came to Farrynheight for support launching new SKUs for his sauce line, which gained popularity on “The Real Housewives of Beverly Hills.” I developed the names for the new SKUs and wrote copy across packaging, the website, and PDPs, helping bring the new products to life from shelf to screen.
Hilton
I lead social copy for three of Hilton’s lifestyle brands: Curio Collection, Tapestry Collection, and Outset Collection. I helped develop a distinct social strategy for each brand, including tone of voice, creative concepts, and copy guidelines. Each month, I partner with our in-house social strategists to concept and execute content for Instagram that is tailored to each brand and its audience.
Walmart Creator
I concept and execute creator-first copy for Walmart Creator, Walmart’s influencer program, across Instagram, TikTok, and email. I also help shape monthly content calendars, developing social concepts and copy designed to engage creators and support the growth of the platform.