Daily Harvest
I was a copywriter at Daily Harvest for two and a half years. It’s a direct-to-consumer start-up that’s disrupting the frozen food industry. I was responsible for writing engaging copy for everything from marketing campaigns to growth and acquisition email initiatives to product descriptions and more.
Welcome Kit
I was responsible for writing the copy for Daily Harvest’s first customer touchpoint. The collateral was included in the first box of every new customer and told the brand story, mission, and provided an overview of the products offered.
Product Descriptions
I worked alongside the marketing and culinary team to write enticing and appetizing copy for every new collection and product launch.
Activation Copy
I partnered with the brand team to bring campaigns to life through activations, press, and influencer collateral.
Storytelling
I determined copy, story flow, and delivery for Daily Harvest’s editorial arm, The Dirt, focusing on farmers, sourcing, and why it matters.
Campaign Copy
I created copy for all campaigns including landing pages, emails, and social communications.
Paid and Organic Social
I created original content for organic social and wrote scripts and text overlay copy for a variety of still and video paid social assets.